Smart journeys, unforgettable views
VoyaVista
COMPANY
Freelance
ROLE
Product Designer
EXPERTISE
UX/UI Design
YEAR
2025
Project description
VoyaVista is a smart travel app designed to help users discover, plan, and optimize trips with personalized recommendations. The goal of this project was to create an intuitive and engaging user experience that simplifies trip planning, highlights unique destinations, and adapts to users’ preferences in real time.
Timeline
From explorations to final designs in 5 weeks while working with multiple projects at the same time
Background The initial version of the app lacked personalization, and users found it difficult to discover meditations that suited their preferences. There was also a need for a more engaging user interface that aligned with the app’s core mission—reducing stress and promoting mindfulness through tailored experiences.
Process
For VoyaVista, the project followed a structured approach to ensure an intuitive and personalized travel experience. We began with user research to understand traveler pain points and preferences, followed by planning core features such as destination discovery, itinerary planning, and personalized recommendations. During the design phase, interactive prototypes and intuitive UI flows were created, iteratively refined based on user feedback. Development focused on integrating real-time travel data, maps, and recommendation algorithms, while testing and optimization ensured a seamless, engaging, and reliable user experience across devices.
Research & Planning
Conducted market research to understand traveler behaviors, pain points, and preferences. Defined target audience segments and outlined key features such as destination discovery, itinerary planning, and personalized recommendations.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes for trip planning and exploration. Iteratively refined designs based on user feedback to enhance usability, visual appeal, and overall travel experience.
Development & Implementation
Used agile development methodologies to build the app from the ground up. Prioritized features based on user needs and technical feasibility. Integrated real-time travel data, maps, and recommendation algorithms to deliver a personalized and seamless travel planning experience.
Solution
The resulting VoyaVista app provides a seamless and personalized travel planning experience. Users can effortlessly discover destinations, create optimized itineraries, and receive recommendations tailored to their preferences and travel habits. By combining intuitive design with real-time data and smart algorithms, VoyaVista simplifies trip planning while inspiring exploration and adventure.
Smart Recommendations
AI-powered algorithms analyze user travel preferences, past trips, and interests to suggest personalized destinations and itineraries.
Seamless Integrations
Integration with maps, booking platforms, and travel APIs ensures up-to-date information on flights, hotels, and attractions for a smooth planning experience.
Personalization
Customizable settings allow users to adjust trip priorities, preferred activities, and travel styles to create itineraries tailored to their unique needs.
Results
The VoyaVista app significantly improved user engagement and satisfaction in travel planning. Users reported easier discovery of destinations and more confidence in creating itineraries. Early adoption showed strong retention rates, with travelers appreciating the personalized recommendations and seamless integration with maps and booking platforms. The project positioned VoyaVista as an innovative solution in the travel-tech space, gaining recognition for enhancing trip planning efficiency and overall user experience.
User Retention
User Retention
Personalized travel recommendations and itineraries led to a 25% increase in user retention within the first 3 months of launch.
User Satisfaction
Post-launch surveys showed a 35% improvement in overall satisfaction due to the app’s intuitive interface and tailored travel experience.
Engagement
Daily itinerary planning and destination exploration increased by 20%, as users found the app more relevant and engaging for their trips.